Google Ads Management
Stop paying Google for clicks that never buy.
We rebuild Google Ads accounts around buyer intent — exact keywords, ruthless negatives, conversion tracking that actually works — so every pound of spend is accountable to revenue.
Sound familiar?
The problems we get hired to kill.
Your spend keeps climbing but leads stay flat — and nobody can tell you why.
Broad match and “smart” campaigns are burning budget on searches that will never convert.
Your agency reports clicks and impressions, but you still don't know your cost per sale.
Competitors with worse products outrank you on the searches that matter.
What changes
What you get when it is done properly.
01
Lower cost per lead
Intent-tiered keyword structure and aggressive negative lists cut wasted spend before we scale what works.
02
Tracking you can trust
Server-side conversion tracking tied to actual enquiries and sales — not form views or button clicks.
03
Compounding performance
Weekly search-term audits and bid strategy testing mean the account gets sharper every month, not staler.
- Full account rebuild or restructure, mapped to buyer intent
- Keyword and competitor research with search-volume forecasts
- Conversion tracking setup (GA4, enhanced conversions, call tracking)
- Ad copywriting and continuous A/B testing
- Negative keyword management and weekly search-term audits
- Live dashboard plus weekly plain-English reporting
The process
From first call to compounding results.
01
Account audit
We tear down your existing account and show you exactly where budget is leaking — for free, before you commit.
02
Rebuild
Campaign structure mapped to intent tiers, tracking fixed, ads rewritten against your competitors.
03
Launch & stabilise
Live within two weeks. First 30 days focus on data quality and cutting waste.
04
Scale
Budget shifts to proven winners; we expand into new keywords, audiences and campaign types profitably.
FAQ
Straight answers.
Enough to generate statistically meaningful data — usually £1,500+/month in ad spend for local services, more in competitive national markets. On the audit call we will tell you the realistic minimum for your niche, and if it is not viable we will say so.
Let us prove it.
Book a free strategy call about google ads (ppc). You will leave with a plan either way.
Free audit · No obligation · Straight answers